Figures current at 28 December 2009...
- Camera sales in Australia (excluding 35mm disposable types) are expected to achieve around 3 million in 2009.
- Over 10 million digital cameras alone have been purchased by consumers in Australia in the last five years.
- It is estimated Australians upgrade or exchange their camera approximately every 24 ~36 months.
- Most households have at least one old camera at home and many have two or more unused cameras stashed away in drawers at home and work.